Digital Marketing Specialist
You will own and transform the marketing department to support our sales growth targets.
About the Job
The purpose of this role and why this role exists.
• Assess current marketing strategies, what’s working well, what could be improved, and/or what should be retired
• Develop or revise the marketing strategy and action plan to appreciably increase qualified leads within a TBD time, then action
• Develop and implement strategies to showcase the client’s brand and their thought leadership to drive product awareness
• Relationship building: Improve the quality, frequency, and relevancy of our business relationships with their valued key influencers
• Build the appropriate metrics to transform the department into a data driven group
• Assess if we could value from a Marketing Automation solution
The part that you play in this organization, and specific duties you are measured against.
• Create a promotional calendar to drive sales growth throughout the year
• On-going creation of new content and find ways to reuse and repurpose: Create customer success stories, case studies, Whitepapers, New Feature Releases
• Publish to their social outposts and monitor
• Designing, building and executing web and email campaigns
• Maintain regular contact with key influencers
• Utilize your knowledge of SEO/SEM and adwords to drive traffic. Manage the adwords budget
• Own, manage and evolve website, landing pages, and call-to-action per page
• Interface regularly with Product Management to identify which stakeholders segments need to be made aware of which new products or enhancements
• Manage the big picture view of the customer, transitioning them from Prospect to Customer to Advocate
• Manage, train, mentor and coach marketing staff
Some of the Experiences & Background we’d like to see
All the things you’re good at because you’ve done most of these before
• Post-Secondary degree in a business-related field (Marketing, Sales, Management, Communications)
• 5 years of B2B digital marketing experience
• Demonstrable experience developing value propositions for pragmatic and conservative enterprise-sized buyers
• A successful candidate will bring a technical background with an understanding of B2B business workflows
• SEO/SEM, PPC, backlinks, Shopping carts, web analytics, CMSs
• Process or Automation is your middle name
• Proficient with CRMs, inbound marketing software, and email campaign programs
• A willingness to take the initiative
• Social Media tools and strategies.
• An exceptional attention to detail, both in written documents and in executing projects. Excellent verbal, written, copy-writing, and presentation skills
Additionally Desired Experience
• Digital Marketing experience in a software company
• Experience using marketing automation platforms to drive pipeline, e.g. Hubspot or Marketo
• Adobe Creative Cloud
Please include your resume. We're searching for local resources only.
About the Company
Our client is a growing 5-year old company which has already attracted thousands Enterprise-level clients from over 70+ countries including Fortune 500 companies. These clients now rely on our client’s solutions to integrate data between their various applications. They have become a leading provider of data integration.
Application integration is a painful and daunting task, typically costly and inefficient to develop. To address this, our client has developed robust value-add additions which leverage existing Microsoft integration offerings. Their software solution is cost-effective and easy for developers to use.
They offer a relaxed work environment, walking distance to eateries, and healthcare spending account.
Keywords: LinkedIn, Twitter, YouTube, Google+, Facebook, website, hootsuite, buffer, content management system, ETL, Microsoft Dynamics, Salesforce, ecommerce, e-commerce, Atomic Blonde